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Friday, October 28, 2011

Product Videos on your eBay Listings and eBay About ME Page

We now find ourselves in the age of Videos.  eBay allows you to add Videos to your listings now.  Imagine how much more impressive a Video of someone playing a Guitar you are selling is that just looking at a few photos. 

Adding Video Links to your eBay Listings  is fine according to eBay Policy.  Having Videos on your ebay listings helps to sell that particular product.  But it also does a lot more.  You will be thought of as a "Real" Business, Professional, Tech Saavy and Detail Oriented.  These things add up to potential buyers trusting you and choosing to come back to your listings again and again.

Making Videos may be a lot less expensive than you think.  Decent Video Equipment can be purchased for less than $500.00.  You can also hire someone or ask a friend that already owns this. 

Tuesday, October 25, 2011

Selling Internationally on eBay

On the eBay listing template you can select if you will sell and ship to people in other Countries.  Most eBay Sellers in the U.S. choose not to.  This means you will have a lot less competition on eBay International Sites.

eBays Shipping Calculator makes charging the right shipping cost easy.  Select calculate shipping cost by location. Then put in the weight and package dimensions.  You can add a small handleing charge per transaction.  This helps to compensate you for the extra 5 to 10 minutes you will spend on an International Sale. 

When someone looks at your listing, the shipping charge for their location will automatically show on the listing.  After the listing sells, the correct shipping charge is Auto Populated into the Invoice.  Now that is almost as easy as it gets.

For more detailed information on International eBay Selling go to http://www.barbrascommunicationconsulting.com/

Monday, October 24, 2011

Save Money On Shipping Costs

It is less expensive to print mailing labels and postage online.  You can do this right from eBay and then the tracking number is automatically put on the listing.  Then an automatic email with this information is sent to the customer.  It is also much easier for you to keep track of shipping information this way.

Saturday, October 22, 2011

Offering a Return Policy on Your eBay Listings

eBay is so well known and most buyers have a certain comfort level with making eBay purchases.  When placing a listing bid with an unknown seller they look at several different factors.  Today we will discuss The Return Policy.

Towards the end of the page where you are setting up each listing , is the return policy section.  eBay now makes it mandatory to fill in this section.  Your policy shows up rather predominantly on each of your listings.

You can opt for accepting No Returns.  This may be the best for you when selling something like Bathing Suits, which can not be resold after someone else wears it.  Or an expensive product that may be used for a special occasion, like an expensive TV that is returned right after the Super Bowl!

Generally more and more listings accept some form of returns.  This gives buyers a sense of security.  You may specify how long the buyer has to return this item, if you give a cash refund or just an exchange or replacement.  You also need to specify if the buyer pays for the return shipping charges.  Some discretion is necessary in the case that a genuinely defective or incorrect product was sent out.

A buyer always has the option of opening up a case with eBay or Paypal.  More often than not both eBay and Paypal will take the side of the buyer.  Safeguards are set up to protect you from buyers who are just trying to take advantage of you.  eBay will always suggest a buyer try to work out a solution directly with the seller first.

Friday, October 21, 2011

Gift Cards are Big Sellers on eBay

As of 2 minutes ago, there are almost 12,000 listings for Gift Cards on eBay.  Even though that number may be small compared to other types of listings, it is significant.  What is most impressive about this category is that almost all of them sell.

What many people do not realize is that more than half of Gift Cards sell for MORE than the listed value!   You would think someone buying a $50.00 Gift Card would most likely go directly to that Store or vender.  People would place bids on eBay only if they could get a D E A L.  The reality is that many of the popular Gift Cards like those to Department Stores, Online Sites, Restaurants and Grocery Stores sell for 5, 10 or 15% higher than the Cards value.

A good place to start is by selling any unused and unwanted Gift Cards you and your Family have laying around the house.  Then you can look for places on the Internet where you can buy other peoples Gift Cards at a discount.  Often Silent Auctions have bidding on Gift Cards and Certificates that go for much less than the actual value.   These can be one more easy source of profit for you to make on eBay.

Saturday, October 15, 2011

BIN Listings

People usually think of eBay as an auction website.  Auctions certainly are a large portion of the site.  Buy It Now BIN listings are also very popular.  There are different reasons both buyers and sellers enjoy both.

eBay auctions are really good to test out the market and get as much money as possible for a listing.  A unique item is a good choice for this.  Auctions are also common for starting out with a low listing price to attract activity.  Just make sure you are willing to sell at the beginning listing price. Many buyers are on the lookout for potential steals.

BIN listings are great for when you want to make a sale now.  Also good for products where you have already tested the market for price and demand.

You may have a lot of a particular product and not have to wait until individual listings end.  If you already know your profit margins then this is a good way to go.

Tuesday, October 4, 2011

1 More Way To Increase Your SEO

eBay recently added a new Designated Field to each listing.  You can now enter the products UPC or ISBN number.  These numbers will show in eBay Searches as well as Google and Yahoo.  Anything that brings more potential buyers to your listing for Free is a good thing to do!